Emily Robertson Billboard

Apr 12, 2024

Natasha Eidson

OPSU Communications Department Named Among Top in the Nation in the Collegiate Advertising Awards Program 

The OPSU Communication Department has been recognized for the 2023 Collegiate Advertising Awards, securing placement in the top 5% nationwide across various categories. The University’s Communication Department’s creativity and strategic marketing efforts have garnered Gold and Silver awards for outstanding achievements in advertising and promotion. The Collegiate Advertising Awards (CAA) is an elite program recognizing higher education organizations for excellence in communications, marketing, advertising, and promotion of universities nationwide.

Dr. Ryan Blanton, Vice President of Advancement, stated, “Congratulations to our Communications Department. This recognition of their hard work and ingenuity is well deserved.”

OPSU secured gold placements in the categories of Billboard Design, Recruitment, and Website Design. A Silver placement was made under the category of Special Video Production. OPSU shares the Website Design recognition with the design agency Juicebox Interactive, which helped redesign the OPSU website in 2023. OPSU shares the Recruitment recognition with the Admissions office for the newly designed “P” Viewbook. OPSU shares the Special Video Production award with videographer Chase Davis and Middle House Film. 

Gold Awards:
Billboard Design: “In No Man’s Land, Find Your Path to Anywhere.” This billboard series captivates audiences and effectively communicates the University’s uniqueness to the region and commitment to fostering personal and academic growth.

Recruitment: OPSU’s Viewbooks for the Admissions Office have the design, content, and overall effectiveness in attracting prospective students. These viewbooks serve as a comprehensive guide, offering insights into the University’s academic programs and campus life. 

Website Design: OPSU’s website was redesigned and launched in March 2023 with a new look and feel. This new website is modern, easy to navigate for prospective students, and vibrantly highlights campus. 

Silver Award:
Special Video Production: OPSU partnered with Chase Davis and Middle House Film to create a promotional video for the OPSU Rodeo Team. This film was showcased during the College Rodeo and the Professional Rodeo during Pioneer Days in Guymon, Oklahoma. 

The OPSU Communications Department is a team of Natasha Eidson and Lauren McBee. Natasha Eidson is the Director of Communications, and Lauren McBee is the Marketing Coordinator. These two oversee campus communication, marketing, advertising, social media, graphic design, and website. 

Dr. Julie Dinger, President of Oklahoma Panhandle State University, expressed her pride in this achievement, stating, “I am so proud of Mrs. Eidson and Mrs. McBee for their hard work in the Communications Department, their innovative strategies have effectively communicated OPSU’s unique strengths and opportunities to a local and national audience. I’m so happy to see their hard work recognized.”

Natasha Eidson, Director of Communications, commented, “Working alongside Lauren, we strive to highlight all aspects of the OPSU community and have worked hard to become strategic in our marketing efforts. This honor shows the power of teamwork in showcasing the University’s strengths within our community. The Advancement team continues to elevate OPSU and its marketing to future students, current students, alumni, business leaders, and the community.”

For more information about the OPSU Communications Department and its award-winning initiatives, visit the website.

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