BBA (Marketing Option)
Bachelor of Business Administration

BBA (Marketing

OPSU's BBA program with a Marketing Option is your pathway to the captivating world of marketing and consumer behavior. Immerse yourself in the art of marketing strategy, advertising, and market analysis, and embark on a journey to excel in the dynamic field of marketing.

Explore the exciting world of marketing with OPSU's BBA program, focusing on the Marketing Option. Our curriculum delves into marketing strategy, consumer behavior, advertising, and market analysis. Whether you aspire to be a marketing manager, brand strategist, or market researcher, this program equips you with the essential skills for a successful career in marketing. Join the Aggie Family and embrace affordable excellence as you prepare for a future where your marketing expertise drives success.

Program Contact

Kim Smith

Department Chair


CH 201A

Program type



College of Business & Technology